Amy Winehouse

The 30-second TV spot, created by Red Bee Media, and featuring tracks including Freedom by Wham and Valerie by Amy Winehouse and Mark Ronson, shows the impact music has had on a woman’s life from the 1980s - dancing in her bedroom - to the present day.

The TV campaign will air on ITV, Channel 4, Channel 5 and TV channels owned by Bauer’s joint-venture Box TV channels, including 4Music. Bauer Radio London managing director Steve Parkinson said the campaign showcases “all that’s brilliant about Magic 105.4” and added the spot will help maintain the station’s position as London’s “favourite commercial radio station."