- Product/Brand - Kellogg’s Crunchy Nut
- Spot - Silent Movie
- Music Title - Agitato Tragico
- Composer - Baga
- Publisher - Hudson
- Artist - Ena Baga
- Master Rights - De Wolfe Music
- Ad Agency - Leo Burnett
- Creatives - Justin Tindall, Guy Moore, Hugh Todd
- Film Company - Rattling Stick
- Film Director - Daniel Kleinman
- Post Production - Framestore
- Air Date - 26/4/15
The trouble with Kellogg’s Crunchy Nut TV ads is that they’re just too funny!
Over the last three years the breakfast cereal brand’s creative agency Leo Burnett and film company Rattling Stick have served up a series of chucklesome commercials starring a selection of deadly snakes, dinosaurs and aliens – plus a geeky guy who unthinkingly risks all for a bowl of his favourite granola.
Their latest offering, a spoof of the 1922 vampire movie Nosferatu, is arguably the cleverest yet.
Using state-of-the-art cameras and Framestore’s range of sophisticated post-production techniques, director Daniel Kleinman has replicated the scratchy B&W footage of the silent era down to the final flicker.
But while the film may be a fake the music is about as authentic as it gets.
Agitato Tragico was written in 1929 by leading London theatre organist Ena Bega, one of a list of composers commissioned by library music pioneer Meyer de Wolfe to write scores to be rented out to pianists working in cinemas all over the country.
With the advent of sound many were recorded onto 35mm nitrate film - and when that old stock began to disintegrate in the 1970s, De Wolfe shrewdly invited the octogenarian Bega to put them all onto tape.
“We still control around 60 Ena Bega pieces which really invoke that period,” says De Wolfe Music supervisor Jack Derbyshire.
“For the Crunchy Nut ad, making subtle amendments to the track was discussed. But in the end Leo Burnett went with it in its original form.”
Now there’s a first!