- Product/Brand - Food Revolution Day
- Spot - Jamie & Ed
- Music Title - Revolution
- Composer - Sheeran
- Publisher - Sony/ATV
- Artist - Jamie Oliver, Ed Sheeran, Sir Paul McCartney and others
- Music Supervisor - Soho Music
- Ad Agency - Fresh One
- Film Company - Fresh One
- Film Director - Niall Downing
- Post Production - Marshall Street Editors
- Air Date - 15/5/15
Jamie Oliver MBE is still the nation’s favourite celebrity chef.
But as head of his own Fresh One production company he now cooks up screen campaigns to heighten public awareness of the social, political and health issues surrounding what we eat.
Latest in Oliver’s range of headline-grabbing initiatives was the May 15 2015 Food Revolution Day which promoted an online petition at www.change.org/jamieoliver calling for compulsory practical food education in schools specifically to combat the global obesity epidemic.
To push the message home to the kids of all ages, Ed Sheeran joined Oliver in his kitchen to pen a song Revolution specially for the occasion. Thereafter Sir Paul McCartney, Jamie Callum, Alesha Dixon, Hugh Jackman, Jazzy B, Professor Green, Mr Hudson, DJ MK, George The Poet and Us The Duo were among the top names who added their voices in support of the cause and also appeared in the full-length online video.
The project took about six weeks from when Jamie and Ed first discussed the track to delivery of the final mix. All of the recording and production was done at London’s Gin Factory Studios, which are owned by Soho Music whose MD Kate Young acted as Music Supervisor on the project.
“Jamie is so driven and passionate,” says Young. “It was a privilege to work with him and so many incredible people on such a hugely important cause and see the impact it has had.”
Despite the fact that Revolution isn’t commercially available, the film received over 30 million views worldwide within the first 24 hours and, to date, Oliver’s petition has been signed by 1.5 million people in nearly 200 different countries.