- Brand - KFC
- Spot - Supercharger: Homecoming
- Music Title - Outer Space
- Artist - John Grant
- Master Rights - Bella Union – [PIAS]
- Composer - Grant
- Publisher - Blue Mountain, Kobalt
- Music Supervisor - The Most Radicalist Black Sheep Music
- Ad Agency - BBH
- Creative - Hamish Pinnell, Oli Short, Ren McAslan
- Film Co - Sonny
- Producers - Jack Cole
- Post Production - Cherry Cherry VFX, Final Cut
- Air Date - 31/5/16
Fierce competition in the fast food sector means brands must regularly refresh their on-screen offers. But, as KFC’s latest Homecoming spot proves, campaigns don’t have to be cheap and cheerful.
Nodding towards Hollywood blockbusters like Interstellar and Gravity, Homecoming tells the heroic tale of a Tim Peake-styled UK astronaut’s craving for KFC’s limited-edition Supercharger sandwich.
It was shot by Jack Cole, a British director noted for his cinematic sensibilities and his eye for comedy.
Finding a suitable soundtrack for the commercial proved to be a lengthy process, reports Julz Baldwin at agency BBH’s in-house supervision arm The Most Radicalist Black Sheep Music.
“We began discussing the music at script stage and various ideas and angles came and went as we filmed.
“The real magic only happened when editor James Rosen at Final Cut decided to try Outer Space by John Grant.
“Even though the post work wasn't completed, the tone of the piece perfectly fitted the beautiful shots of outer space while the lyrics shaped the narrative.”
The disembodied, Pink Floydesque Outer Space can be found on acclaimed US singer-songwriter John Grant’s debut solo album Queen Of Denmark, which was originally released by Bella Union through PIAS in 2010.