- Product/Brand - The Sun
- Spot - Do Us Proud
- Song Title - I’ll Never Find Another You
- Composer - Springfield
- Publisher - Warner Chappell
- Artist - Dexters
- Record Co - A&G Records
- Music Supervisor - Platinum Rye
- Ad Agency - Grey London
- Creative - Dave Monk, Rob Greaves, Sam Daly
- Film Company - Rattling Stick
- Film Director - Ed Morris
- Post Production - nineteentwenty
- Air Date - 30/05/14
Whatever your thoughts on Rupert Murdoch’s empire – and the red tops in general – there can be no denying that The Sun’s introductory World Cup spot is a work of near-genius which does ad agency Grey London proud.
First aired on ITV during England’s Wembley warm-up against Peru, it takes the on-screen karaoke concept to new heights by featuring 74 soccer players heading a ball to one another in sync with a specially-recorded version of The Seekers 1965 Number One I Know I’ll Never Find Another You.
Stencilled on the back of each player’s shirt is a word from the song, which was penned by the late Dusty Springfield’s brother Tom.
How many times Rattling Stick director Ed Morris had to shoot the essentially edit-free, real-time sequence is unknown but The Sun is giving away 200,000 digital copies of the track by premier East End punk band Dexters.
Official Charts Company rules surrounding freebies notwithstanding, the better England do in Brazil the more likely …Another You will emerge as a bona fide hit and join the annals of Great British World Cup anthems like Three Lions and New Order’s World In Motion.
