- Product/Brand - BBC Sport App
- Spot - Wimbledon 2015
- Music Title - Go
- Artist - The Chemical Brothers
- Composer - Rowlands, Simons, Fareed
- Publisher - BMG
- Record Co - Universal Virgin EMI
- Music Supervisor - Native
- Ad Agency - Red Bee Media
- Film Company - Red Bee Media
- Post Production - Framestore
- Air Date - 19/6/15
The BBC first served up live TV images from Wimbledon in 1937 as the All England Tennis Club was celebrating its 60th birthday.
Since then BBC Sports’ producers have been careful to ensure that their coverage of the tournament’s inevitable on – and off – court dramas does not offend traditionalists.
But over the last few years the Beeb’s Wimbledon TV trailers have consistently sought to play down any lingering suggestions that tennis is an elite sport.
These extremely clever clips, jointly created by ad agency RKCR/Y&R and independent production company Red Bee Media, have clearly been designed to attract younger audiences.
Many have married state-of-the art cgi techniques with off-the-wall soundtracks by artists ranging from 60s icons Jimi Hendrix and The Young Rascals to contemporary electronic acts such as The Audio Bullys and M83.
This summer’s spot is underpinned by the block rocking beats of Go, the second single from The Chemical Brothers forthcoming Universal Virgin EMI album Born In The Echoes.
In the film, which will be screened over 170 times before and during the competition, Wimbledon players and public alike are politely requested to show due decorum before BBC Sport App viewers in bus shelters and on park benches are suddenly encouraged to whoop and holler outrageously every time a point is won!
According to a spokesman, Go was pitched to creative agency RKCR/Y&R soon after it was released on May 2 in response to a request for something with edge and energy which viewers wouldn’t normally associate with Wimbledon. The track was chosen because it had all the unexpected elements they were looking for.