- Brand - Dreams
- Spot - Replace After 8
- Music Title - Time After Time
- Artist - Ben Weighill
- Master Rights - re:production, Audio4Visual
- Composer - Lauper, Hyman
- Publisher - Sony/ATV, Warner Chappell
- Music Supervisor - Audio4Visual
- Ad Agency - Dreams
- Creative - Phil Hawkins
- Film Co - re:production
- Director - Phil Hawkins
- Air Date - 28/6/16
For the second time in nine months, leading bed manufacturer Dreams has chosen an unsigned artist to voice its national TV campaign.
Before going solo in 2015, 25 year-old Sheffield singer songwriter Ben Weighill fronted a variety of local bands and gained valuable broadcast exposure through the BBC Introducing scheme.
Now it’s his affecting version of Cyndi Lauper’s 1983 evergreen Time After Time which adds poignancy to Dreams’ Replace Every 8 mattress spot.
The track, produced in Newcastle by Daniel Lozinski at Audio4Visual, is also available as a download with all proceeds going to childrens charity The Fostering Network.
“We looked seriously at five tracks but opted for Time After Time because it best matched the emotional imagery of the film,” says Phil Greenwood at Tyneside film company re:production.
Greenwood worked closely with Dreams’ marketing team on this project and on its predecessor – which aired last September and featured a new recording of Take That’s Everything Changes by the previously unknown Emily Isherwood.
“To contrast with Cyndi Lauper’s original we wanted a slower version by a male singer with a young voice, not someone who sounded like they belonged on X Factor or Pop Idol,” Greenwood continues.
“Our relationship with Audio4Visual goes back over five years and we chose Ben on Daniel’s recommendation”.
Ben Weighill admits that he barely knew more than two lines of the Grammy-nominated Time After Time before recording started on it.
But after his masterful performance in Dreams’ four minute long ‘behind the scenes’ film, we don’t think this is the last time we’ll be hearing from him.