The New Year has so far failed to ring in many changes at the top of the charts as far as sync-related releases are concerned.The first four weeks of 2013 witnessed the continued buoyancy of The Lumineers and One Direction while Willy Moon – who was introduced to us by one of Apple’s characteristically colourful iPod ads back in October – keeps posing the question of will he/won’t he make a real breakthrough with Yeah, Yeah?
It finished inside the Q4 Top 75 and January 2013 sales reveal it just outside the Top 50 even as it slipped out of the weekly listings. So maybe there’s time for the young New Zealander yet.
Chart-watchers will also note the brief appearance of Tom Odell in the lower reaches of the hit parade during the first fortnight of the year. Odell is the young BIMM graduate – already on the shortlist for this year’s BRIT Critics Choice Award and a BBC Sound of 2013 nominee to boot – whose debut Sony Columbia single Another Love featured in BBC 1 Love 2013 trailer.
Another former BBC Sound acolyte is Ellie Goulding whose career was given a huge boost in 2010 when she was picked to cover Elton John’s Your Song for a John Lewis Christmas spot. Explosions, the second single from her second Universal - Polydor album entered the charts at number 33 last week hot on the heels of a blockbusting trailer for ITV 1 homegrown drama series.
No surprises there then, but a few eyebrows may be raised by the return to the Independent charts of Australian rock band The Temper Trap’s smash hit Sweet Disposition. Since it was first released in 2009 Disposition has garnered awards and syncs galore, most notably in January 2011 when Centre Parcs used it for its’ Memories Start Here holiday clip. Well, not only has that film been back on heavy rotation during January but, Shazam! it seems to be making a whole new set of fans for the band. Good on yer, boys!