- Brand - Thomas Cook
- Spot - Be Bold: You're On Holiday
- Music Title - Be Bold
- Artist - Tam Cooper
- Composer - Cooper
- Publisher - Earworm Music
- Master Rights - Earworm Music
- Ad Agency - Albion
- Creatives - Adam Lawrenson, Debs Gerrard
- Film Company - The Sweet Shop
- Film Director - Mark Albiston
- Air Date - 17/12/15
A bold new commercial, starring a small boy dancing round a swimming pool to a hip hop soundtrack, has certainly put clear blue water between Thomas Cook and its package holiday company competitors.
The first campaign to be commissioned by Cook’s new agency Albion, it also marks the entry into the bespoke market of supervisors Earworm Music, established in 2014 by Radio One DJ turned Bestival promoter Rob Da Bank.
“We’ve placed music in feature films and documentaries like The Imitation Game and True Detective 2 and are currently supervising the soundtrack to Andrea Arnold’s next film American Honey,” says Earworm director Simon Astall.
“But we’d never dealt with Albion before so it was great to be asked to help with this Thomas Cook ad – even though the film and music had to be locked in only a week!”
Working to a 60 second edit, former Precision Cuts member and breakbeat pioneer Tam Cooper was asked to create a cheeky track with the attitude and swagger of artists like Missy Elliot, Outkast and Busta Rhymes.
Thomas Cook's Be Bold commercial will be screened on and off all year in 12 European countries.
