- Brand - Mattessons
- Spot - The Snackarchist
- Music Title - Dude
- Artist - Lethal Bizzle & Stormzy
- Composer - Chen, Owuo Junior, Owusu Ansah
- Publisher - Warner Chappell
- Master Rights - Stay Dench
- Music Supervisor - Pitch & Sync
- Ad Agency - Saatchi & Saatchi
- Creatives - Andy Jex, Rob Potts, Mark Slack, Gemma Phillips
- Film Company - Riff Raff Films
- Film Director - Megaforce
- Post Production - Finish
- Air Date - 05/02/16
UK hip hop was always going to be on the menu once processed meat brand Mattessons started searching for a musical style to support its screwball Snackarchist commercial.
‘Wannabe’ and ‘Badass’ were the key buzz words in a Saatchi & Saatchi brief which finally led to a sync for Grime star Lethal Bizzle and his October 2015 single Dude (featuring Mobo Award winner Stormzy).
“We wanted to convey the irony of the film’s geeky hero against a credible urban track,” says Alex Lavery at music supervisor Pitch & Sync.
“Our producer Joe Rice has a background in the music from his time at Rinse FM so he was very comfortable digging around in the genre.”
The Mattessons campaign follows a memorable 2012 tongue-in-cheek Fridge Busters spot starring schoolkids dressed as The Shadows legendary lead guitarist Hank Marvin playing the band’s Sixties signature tune Apache.
Riding high in Shazam’s Top 10 TV Ads chart, The Snackarchist is clearly capturing the public's imagination too.
“There aren’t many ads using Grime so it's really unexpected and gets people looking up from their phones or from making a brew in the other room,” says Saatchi & Saatchi’s Gemma Phillips.