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Broitman Takes Responsibility For Rhino

POSTED BY ON 8 April 2013

Ron Broitman

Ron Broitman

Warner Chappell Music and Rhino Entertainment will combine their US sync operations and promote Warner/Chappell’s senior VP head of synchronisation Ron Broitman to run it.

Broitman, who takes on the new role of executive VP head of synchronisation for Warner/Chappell and Rhino, said the move is designed to make the licensing process easier.

“Addressing our clients’ synchronization needs in a single conversation not only makes the licensing process easier, but it means we can offer a wider choice of music, and foster deeper creative collaborations between recording artists, songwriters and clients,” he said.

Broitman will continue to report to Warner/Chappell chairman and CEO Cameron Strang, who said the move to combine resources under one roof will “help us set a new standard in licensing...The united operation will be faster-moving, better-connected and more innovative, resulting in an enhanced service and enabling us to generate even more significant opportunities for artists and songwriters.”

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