Errol Baran - Vevo

Music video site Vevo has hired former Channel 4 head of future and digital media Errol Baran as its new commercial director.

Baran, who worked at Channel 4 for 11 years, fills the role left vacant in the summer following a restructure which saw the departure of UK managing director Jonathan Lewis and commercial director Jon Lewin.

Baran reports to Vevo’s senior vp international, Nic Jones, who said the main focus was to expand the business internationally. Vevo, which launched 18 months ago, has struck commercial deals with brands including Unilever’s Lynx, HSBC and Magners.