• Product/Brand - Suzuki Swift
• Spot - Meant To Be
• Song Title - I Put A Spell On You
• Composer - Hawkins
• Publisher - Sony/ATV EMI
• Artist - Screamin’ Jay Hawkins
• Record Co - Sony Music
• Music Supervision - Leland Music
• Ad Agency - The Red Brick Road
• Creative - Matt Davis, Richard Megson, Tom Skinner
• Film Company - Partizan
• Film Director - Traktor
• Air Date - 28/07/14

Of course we could ask whether the world really needs more motor cars? Or, for that matter, more motor car ads?

But that would be to threaten the livelihoods of everybody involved in this latest Suzuki campaign – including voiceover artist Stephen Mangan and Partizan’s always imaginative film-making collective Traktor.

So instead let’s pay tribute to the superb taste in real old school R’n’B as revealed by The Red Brick Road team tasked with selling the Suzuki brand to the British public.

After launching the Japanese marque’s 4x4 model last year with a little known 1959 James Brown classic, they now offer us the compact Suzuki Swift to the tune of Screamin’ Jay Hawkins' truly awesome I Put A Spell On You.

Known variously as ‘the black Vincent Price’ and ‘the Godfather of Shock Rock’, Hawkins captured voodoo on vinyl when he cut this mesmerizing danse macabre for the vintage Okeh label in 1956.

Although he never had a hit with it himself, a string of subsequent chart covers by Nina Simone, Alan Price, Creedence Clearwater Revival and Bryan Ferry elevated the song to near mythic status and guaranteed Hawkins work until his death in 2000 at the age of 70, a legend to the very end.