- Product/Brand - Dulux
- Spot - Colourless Future
- Music Title - Morning
- Composer - Stefanski
- Publisher - Just Isn’t Music
- Artist - Raffertie
- Master Rights - Ninja Tune
- Music Supervisor - The Most Radicalist Black Sheep Music
- Ad Agency - BBH
- Creatives - Martha Riley, Nick Allsop, Vix Jagger, Ric Hooley
- Film Company - Somesuch
- Film Director - Daniel Wolfe
- Post Production - Trim
- Air Date - 11/3/15
Although he has a bit part in Dulux’s latest Colourless Future spot, Digby the Old English sheepdog is very much a thing of the paint giant’s past.
Nowadays the brand’s big budget campaigns, served up by agency BBH and film company Somesuch, are simply bursting with enough cinematic tropes to fill a volume of Halliwells!
Last year historic Hollywood gangster flicks were raided for a commercial based on the Prohibition Era where paint has been banned instead of booze.
Twelve months later and it’s the turn of iconic science fiction movies like Star Wars, Logan’s Run and Fahrenheit 451 to support a narrative about a man whose job it is to keep spraying a dysfunctional cityscape white.
Both are based on extensive market research which revealed a public perception that we are living in the most colourless decade ever.
The soundtrack comes courtesy of Ninja Tune artist and remixer Raffertie (aka Benjamin Stefanski) whose sync story ranges from trailers for BBC1’s Benedict Cumberbatch vehicle Sherlock to L’Oreal haircare ads.
According to Ninja Tune Licensing Manager Kyle Lynd, the film was already at editing stage when he first suggested Raffertie to BBH’s music supervision division The Most Radicalist Black Sheep Music.
“There were multiple music briefs flying around and several routes on the table, including licensed tracks and bespoke compositions,” he says.
“But they all centred on the emotions that the key characters experienced, rather than by genre.”
Raffertie’s Morning was only confirmed for this spot two days before the ad aired and he is currently developing the tune for commercial release in the summer.