- Product/Brand - BT Sport
- Spot - Moments - Liverpool vs Arsenal
- Song Title - Electric Pow Wow Drum
- Composer - Robe, Thomas, Campeau, General
- Publisher - A Train / Bucks Music, Copyright Control
- Artist - A Tribe Called Red
- Record Co - Fontana North - Masalacism Records
- Music Supervision - Jesper Gadeberg
- Ad Agency - AMV BBDO
- Creative - Phil Martin, Colin Jones
- Film Company - Academy Films
- Film Director - Martin Werner
- Post Production - The Mill
- Air Date - 13/07/14
For those who may not have guessed it yet, the clue is in the name.
Yes, that’s right. A Tribe Called Red are all First Nationers, the official nomenclature given to direct descendents of the original aboriginal peoples who inhabited the plains and forests of Canada long before the arrival of the first European settlers.
It is barely three years ago since this heavyweight electronic rap trio began making sporadic appearances at community events and in the clubs of their native Ottawa.
Now their distinctive drum and chant-heavy sound, dubbed ‘powwow-step’ by the Canadian music press, regularly tears up audiences from Quebec to Vancouver – while their sophomore album Nation II Nation won them the coveted Breakthrough Act gong at Canada’s prestigious Juno Awards ceremony earlier this year.
Quite what that’s all got to do with the beautiful game is open to debate.
But there can be no denying that this wild and wacky track from ATCR’s eponymous 2012 debut collection leaves Jake Humphrey, Rio Ferdinand et al trailing in an exciting end-of-the-close-season screen campaign with which BT Sport hopes to compete with BBC1, ITV and Sky for the hearts and minds of the UK’s couchbound footie fans.
