- Product/Brand - Southern Comfort
- Spot - Young Gun
- Song Title - Love Me
- Composer - Lott
- Publisher - Universal
- Artist - The Phantom
- Record Co - Universal
- Music Supervisor - Good Ear Music Supervision
- Ad Agency - Wieden + Kennedy, NY
- Creative - Susan Hoffman, Jimm Lasser, Caleb Jensen, Andrew Jasperson, Fabian Berglund
- Film Company - Biscuit Filmworks
- Film Director - Steve Rodgers
- Post Production - The Mill
- Air Date - 17/06/14
We’ve yet to see a weird wine ad. Otherwise there isn’t a beer, cider or spirits spot on air which isn’t trying to connect with the latent oddball lurking within us all.
Small fortunes are regularly thrown at the screen in attempts to find that fine line between the strikingly surreal and the just plain silly. But when it comes to the truly off-the-wall and bizarre, few come better than Southern Comfort’s series of Whatever’s Comfortable clips.
They started at the end of 2012 with a po-faced fat man walking along the beach. He was soon followed last year by an ageing southern dude having a shampoo and set.
The faintly ridiculous sense of zen-like inner calm revealed by both characters has now been taken to extremes by the ninja barman and his long-distance lemonade dispensers in Southern Comfort’s latest – and faintly priapic? – Young Gun film.
This may well be another masterclass in how to create a showstopper by taking the simplest idea and sticking with it. But for our money it’s the soundtrack, a real gone rockabilly rarity recorded in 1958 by Jerry Lott (pka The Phantom) and released on the defunct Dot label, which takes this alcohol ad to places others cannot reach.
