- Brand - BBC Sport
- Spot - Rio 2016 Olympic Games: Trailer
- Music Title - Not Gonna Break Me
- Artist - Jamie N Commons
- Master Rights - Universal - Fiction
- Composer - Commons
- Publisher - Universal Music Publishing
- Music Supervisor - Dan Neale @ Native
- Ad Agency - RKCR Y&R
- Creative - Mark Roalfe, Jon Saunders, Psembi Kinstan, Alice Burton
- Film Co - Passion Pictures
- Director - Againstallodds
- Air Date - 10/7/16
What might Olympian athletes listen to as they prepare for an event?
That was the question asked of Native Music supervisor Dan Neale by RKCR Y&R, the ad agency commissioned to produce a suitably stunning CGI cartoon trailer for BBC TV’s coverage of the upcoming Games in Rio.
“An early line drawing animation was already in place when they requested music which gives the feel of overcoming challenges,” says Neale.
“We looked at various styles and genres but guitars and powerful drums emerged as a common thread throughout”.
Neale reports that Universal’s Bristol-born nu-blues man Jamie N Commons emerged as an early favourite with the agency team on the strength of his featured vocals on X Ambassadors’ 2014 track Jungle which has been widely licensed into movies and games in the US.
Recent UK ads for Levi’s, Ford and Stella Artois have also showcased what Adam Gardiner, Head Of Creative Sync at Universal Globe, describes as Commons’ “amazing ability to turn a creative vision into a reality.”
But it was his Queen-like rocker Not Gonna Break Me which clinched the BBC deal. The single is now available to download and stream and will impact on radio on August 19.