UK TV Advert Song & Music Database

August 8 | Wellman | David Gandy

POSTED BY ON 8 August 2016

  • Brand - Vitabiotics: Wellman
  • Spot - David Gandy
  • Music Title - Hollandia
  • Artist - Ethan & The Reformation
  • Master Rights - Bohemian Sex Club
  • Composer - Davis, McMorran
  • Publisher - Sentric Music
  • Music Supervisor - Tom Stanford @Theodore
  • Ad Agency - Vitabiotics
  • Film Co - Manna
  • Director - Tomo Brejc
  • Air Date - 8/7/16

It’s not quite The Only Way Is Wellman – but could Vitabiotics’ vitamin supplement spot be the next best thing to a (staged) reality TV ad?

The film chronicles a couple of days in the life of top male model David Gandy as he works out in an East End gym, drives his collectors’ car to a photo shoot, flies to New York (and back) for a high-pressure business meeting…and visits his hipster tailor.

But two factors combine to differentiate this commercial from other, often vacuous, high-roller lifestyle offers.

Fashion photographer-turned-director Tomo Brejc has a keen eye for textured images and they dovetail neatly into Hollandia, a moody mid-tempo psych rocker by Manchester band Ethan & The Reformation, latest signings to Liverpool’s MW Sync Award-winning publisher Sentric Music.

“Given that the budget was never going to stretch to a classic track like The Rolling Stones’ Gimme Shelter, both the brand and the director were keen go down a new artist route,” explains Tom Stanford, from music supervisor Theodore (previously Platinum Rye).

“Sentric is a great resource for cool but gritty new music. We always contact Simon Pursehouse there with those kind of briefs and as always he nailed it.”

The content within this website is aggregated by Adbreakanthems’ staff on the understanding that any video or imagery pertaining to an advertising campaign remains the exclusive copyright of its respective owners. We believe the use of this content constitutes fair usage under UK copyright law. If you feel your copyright is being infringed please contact our staff and your concerns will be addressed appropriately.

Design by Project Productions Built by ITrex & Cloud8