UK TV Advert Song & Music Database

August 15 | National Lottery | I Am Team GB

POSTED BY ON 15 August 2016

  • Brand - National Lottery
  • Spot - I Am Team GB
  • Music Title - Nothing But Love
  • Artist - James
  • Master Rights - BMG
  • Composer - Booth, Glennie, Gott, Hunter
  • Publisher - BMG
  • Ad Agency - ITV Creative
  • Creatives - Tony Pipes, Anton Ezer
  • Film Co - ITN Productions, Art&Graft
  • Director - Anton Ezer
  • Post Production - ITN Productions, Grand Central Studios
  • Air Date - 21/7/16

BMG believes that its ‘one-stop shop’ service was a key factor behind licensing the most recent single by 1990s hitmakers James into the National Lottery’s I Am Team GB TV campaign.

“We knew that Nothing But Love had huge sync appeal when the band delivered the Girl At The End Of The World album late last year – so we were really excited by the National Lottery brief because the song fitted it so perfectly,” says BMG Sync & Marketing Manager William Kennedy.

“But this was a very complex deal for ITV and Camelot with lots of different uses and media involved,” he continues.

“The fact that we control both the master rights and the publishing – and could move very quickly on important creative issues like edits and mixes – made coordinating an evolving creative project so much easier for them.”

James, whose most successful singles include Sit Down and She’s A Star, assigned their publishing catalogue to BMG in 2012 followed by a record deal two years later.

Moving On, the lead track from the Manchester band’s 2014 album La Petite Mort, recently featured in a high profile North American TV campaign for the BMO Bank Of Montreal.

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