Jamie Cullum

Pernod Ricard is calling in the musicians to help it market its premium Martell VS brand.

As part of an integrated campaign M&C Saatchi launches Martell Very Special Nights featuring after-dinner performances from internationally acclaimed musicians, including Jamie Cullum.

They aim to fuse food - from the world’s finest chefs - with music in beautiful settings across the UK and France and the first collaboration will see Cullum play an intimate live performance at London’s Brasserie Blanc. The campaign will run until July 2013.