- Brand - Vitabiotics: Wellman
- Spot - David Gandy
- Music Title - Hollandia
- Artist - Ethan & The Reformation
- Master Rights - Bohemian Sex Club
- Composer - Davis, McMorran
- Publisher - Sentric Music
- Music Supervisor - Tom Stanford @Theodore
- Ad Agency - Vitabiotics
- Film Co - Manna
- Director - Tomo Brejc
- Air Date - 8/7/16
It’s not quite The Only Way Is Wellman – but could Vitabiotics’ vitamin supplement spot be the next best thing to a (staged) reality TV ad?
The film chronicles a couple of days in the life of top male model David Gandy as he works out in an East End gym, drives his collectors’ car to a photo shoot, flies to New York (and back) for a high-pressure business meeting…and visits his hipster tailor.
But two factors combine to differentiate this commercial from other, often vacuous, high-roller lifestyle offers.
Fashion photographer-turned-director Tomo Brejc has a keen eye for textured images and they dovetail neatly into Hollandia, a moody mid-tempo psych rocker by Manchester band Ethan & The Reformation, latest signings to Liverpool’s MW Sync Award-winning publisher Sentric Music.
“Given that the budget was never going to stretch to a classic track like The Rolling Stones’ Gimme Shelter, both the brand and the director were keen go down a new artist route,” explains Tom Stanford, from music supervisor Theodore (previously Platinum Rye).
“Sentric is a great resource for cool but gritty new music. We always contact Simon Pursehouse there with those kind of briefs and as always he nailed it.”