UK TV Advert Song & Music Database

It’s Official: Syncs Boost BPI Business

POSTED BY ON 15 October 2012

Geoff Taylor - BPI

Music sync and other so-called 360-degree deals brought UK record companies an extra £76m in revenue last year.  

New BPI research shows that synch deals were a major contributor to this upswing, with the use of recordings in films, TV, adverts and games growing by  nearly 12% on the previous year to £18m.

BPI Chief Executive Geoff Taylor said the figures showed that music companies have “reinvented their businesses for the digital age, marketing and promoting music intelligently through every channel available.”

Music company revenues outside of CD, DVD and digital services now account for £205.3m – a fifth of record company turnover.

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